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This web page pdjsa.com states the following, "Since 2004, Platinum Designer Joinery has positioned itself as a boutique producer of fine kitchen and home cabinetry." We saw that the website also stated " Under the astute leadership of Mr Frank Ammirato, Platinum Designer Joinery is the first choice of elite builders throughout South Australia." It also said " From conception, planning, design, manufacture and installation experience the Platinum. State of the art technology. 3D CAD Design and Modelling. Click Bang Websites and Graphic Design." The header had kitchens as the highest ranking optimized keyword. It is followed by platinum kitchen, platinum designer joinery, and pdjsa which isn't as ranked as highly as kitchens. The next words pdjsa.com used was kitchens adelaide. kitchen renovation was included but might not be seen by web crawlers.